Author Archives: Darwin

How to Setup Ecommerce Reporting in Google Tag Manager

Wondering how to setup ecommerce reporting in Google Tag Manager? Getting your ecommerce data to report in Google Analytics can be tricky, but it doesn’t have to be if you use Google Tag Manager.  Especially if you have an ecommerce platform or cart system that does not readily integrate with Google Analytics. In our case,…

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Migrating to Google Tag Manager: An Easy to Follow Guide

I should be the first one to admit that the there’s a bit of confusion on this topic. So let’s set things straight. Google Tag Manager is not a substitute for Google Analytics. When you’re migrating from Google Analytics to Google Tag Manager, what you’re really doing is moving the control of what and how…

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The Top 5 Benefits Of Google Tag Manager

Allow me to make a bold statement. Google Tag Manager is one of the best things that’s happened to data-driven marketing in years! I’m fairly new to analytics-centric marketing (been doing it for just over 18 months) and I have been told over and over that if it can’t measure it, then you can’t manage…

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