Category Archives: Mindset

7 Resolutions To Improve Business

Now is the time when you’re probably thinking about a lot of New Year’s resolutions. There’s no better time than now to start talking about resolutions to improve business! Let’s get started with a brief list of some things you might want to work on… 1. Automate Your Business Start exploring and checking out ways…

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Empathy Maps – The Key To Getting To Know Your Audience

Sometimes, you’re so focused on the “metrics of marketing” (things like open rates, revenue and sales) that it’s easy to forget these numbers are driven by real human beings clicking, reading, scrolling, and engaging with your content. So, how do you put yourself in your visitor’s shoes? How can you know what they want? Are you even sure…

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Managing Failure in Digital Campaigns

Managing Failure In Your Digital Marketing Campaigns

In the interest of sharing what works in digital marketing, we’re all too eager to discuss the tricks, hacks, tools, and techniques that work. What you don’t see is how much failure you’ll face along the way. From the time you launch a campaign or a marketing plan, to the actual moment you begin reaping…

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