Category Archives: Social Media

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A Direct Response Marketers Pinterest Strategy – Create, Track, Test and Optimize

It’s no secret that Pinterest is still skyrocketing in popularity. This direct response marketers Pinterest strategy will help you take advantage of that trend.  But first, a few interesting facts. According to TechCrunch, Pinterest is the 2nd Largest Traffic Driver Worldwide in social referrals, and the Pinterest demographic is ripe for making purchases: More than…

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Social Media Tips to Increase Website Traffic

Social media can do a lot of things for your business, including increasing your website traffic. But you have to do a lot more than simply have an account on sites like Facebook or Twitter! You have to build a relationship with your users, know what to post and post regularly. How? Let’s start with……

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A Beginner’s Guide to Social Media Advertising

You may have noticed, organic (meaning unaided by advertising) reach of your Facebook posts has slipped. Significantly. Which is why a lot of marketers like yourself are dabbling into social media paid advertising. The statistics are promising. On Facebook, desktop ads have 8.1X higher click through rates; while mobile ads have 9.1X higher click through rate…

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Increase Productivity with These Free Online Tools

Increasing productivity, especially when you’re a marketer working from home, can be challenging! Afterall, it’s easy to get sidetracked by the latest Buzzfeed article when you should be checking your metrics, or watching TV when you’re supposed to be checking stuff off your to-do list. Fortunately, modern technology has come to the rescue once again! Here are…

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Digital Marketing This Week: Getting Started With Social Media – Episode 27

What’s up for Digital Marketing This Week? It’s all about getting started with social media. We’re gonna go ahead and jump in with the show notes, but you want to check out the entire video for a more in-depth discussion… Today we’re going to talk about tools to help you gain leverage, tips on how…

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How Can Marketers Survive Facebook In 2014?

Wondering how, as a marketer, you can survive Facebook with all their recent changes in 2014? If not, you should be. Building an online community is a critical feature that played into the popularity of Facebook as a marketing tool. Easy engagement and massive reach prompted businesses to invest in fan pages as a way…

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