Category Archives: Traffic

How To Use UTM Tags to Track Traffic

Recently, we were doing a Facebook campaign for a webinar and we wanted to make sure which ads were resulting in optins and which ones weren’t. To measure that, we wanted to use analytics and UTM tags to track traffic. If all that sounds a little jargon-y and complicated, that’s normal.  Bear with me though… it’s actually quite…

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Social Media Tips to Increase Website Traffic

Social media can do a lot of things for your business, including increasing your website traffic. But you have to do a lot more than simply have an account on sites like Facebook or Twitter! You have to build a relationship with your users, know what to post and post regularly. How? Let’s start with……

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How To Track Website Traffic

When it comes to tracking website traffic, one of the most important reports to take a look at is Google Analytics’ “Source/Medium” report. To find it from your dashboard, click on Reporting… You’ll then find Acquisitions on the left hand column. Under that, you will find All Traffic, where Channels, Source/Medium, and Referrals are. When you…

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Digital Marketing This Week: Episode 23 – Traffic Techniques On A Budget

In this episode of  Digital Marketing This Week—driving traffic to your site when you’re on a budget. There are so many ways to drive traffic to your site that sometimes, you can’t help but get overwhelmed. The idea here is to keep things simple; so just a reminder that you should pick one idea while listening…

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How To Use Twitter For Your Business

A 3-Step Guide on Using Twitter for Marketing I like to think of social networks like Twitter as actual, live networking events. And while mingling and jumping into conversations with fellow guests is expected, you don’t want to be known as that person who just cuts in and immediately hands everyone their business card. While…

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