Click Bait Headlines — The Good, The Bad, And The Ugly
Sometimes clever, often misleading, and 100% distracting, you can now barely navigate the internet without coming across them… I’m talking about clickbait headlines. I’m not quite sure when it started, but in the last years, clickbait headlines, the likes found on Viralnova, Upworthy, Elite Daily, or even Buzzfeed, have become the norm for headlines. Here…
Inbox By Gmail
Could email (as you know it) be over? There’s a different way to access your email. It’s called Gmail Inbox (different from regular Gmail)–it’s currently accessible via invitation only and, according to Google (or many people who has had the opportunity to download the app), it’s a smarter, newer way to manage your email; a different…
Digital Marketing This Week: Episode 26 – How To Be More Productive
What’s new on Digital Marketing This Week? It’s all about productivity… And as with most things, if you take too much on with productivity, you will get overwhelmed. And when you do…well, that won’t really be too productive for you, will it? So here’s a reminder to all of you reading this–choose one idea, act…
5 Ways To Boost Your Conversions Using Science
Conversions are simple… in theory. You want your users to make a decision; the different elements on your site are meant to influence this decision— for their benefit. Understanding the science behind boosting conversions can help guide the way you develop your content and craft your copy. Here are some scientifically proven ways to boost your…
Google Analytics – What Are Users And Sessions?
Navigating the world of web analytics is tricky. It can be complicated, and terminology is important. I’m often asked about the difference between Google Analytics’ sessions and users. Here’s what you need to know… Google Analytics (GA) works by using cookies. Each time you visit a site with GA on it, you’re cookied by GA.…
Digital Marketing This Week: Episode 25 – How To Write Convincing Copy
Here’s what’s going on in Digital Marketing This Week. It’s all about how to write convincing copy! If you want all the details, be sure to watch the video below. If you’re just looking for a quick summary, you’ll find that below.