Category Archives: Conversions

Emotional Copy That Can Improve Conversions Rates

Behind every conversion is a decision that was ultimately driven by emotion.  There’s no faster way to improve conversion rates, than to use the right emotional copy as a “hook” to plugin to the hearts (and minds) of your visitors. Making that personal connection between your business and your audience is important, so what this article talks…

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The Secret To A Highly Converting Landing Page

Your landing pages are the single most important of your site.  They are your “welcome mat” and are the first impression you’re giving to your visitors.  I work with landing pages everyday and have found top landing pages have one huge thing in common… A word of warning though… YOU MUST TEST.  Reading blog posts like…

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Hotjar – What it is and why you should be using it!

As a marketer, you focus a lot of time making sure your users are engaging with your content.  Anything from opting in for an offer, to purchasing something, to leaving a comment on a blog.  Sometimes it’s tough to know exactly what actions your visitors are taking on your site, but fortunately, we found (and have…

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4 Ways to Use Social Proof to Increase Conversion Rates

Wikipedia defines social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” Essentially, it’s a persuasion tactic that helps increase conversion rates by influencing and easing your audience into clicking that ‘subscribe’ button or making that purchase. Translated into the real…

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Use the Psychology of Color to Improve Your Conversions

Have you ever tried using the psychology of color to improve your conversions? In Internet marketing, colors play a big factor into how your target audience responds to your message. Something as simple as choosing blue over red or creating color contrasts on your landing page can go a long way towards raising your metrics.…

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Digital Marketing Conferences Worth Attending

Attending digital marketing conferences are a great way to learn, connect, and gain valuable insight into a thriving industry! Here’s a list of some digital marketing conferences worth attending… Traffic & Conversion Summit (aka T&C) Traffic & Conversion (aka T&C) is held annually, typically around the 1st quarter of the year. T&C has all the elements of…

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