Category Archives: Copywriting

Emotional Copy That Can Improve Conversions Rates

Behind every conversion is a decision that was ultimately driven by emotion.  There’s no faster way to improve conversion rates, than to use the right emotional copy as a “hook” to plugin to the hearts (and minds) of your visitors. Making that personal connection between your business and your audience is important, so what this article talks…

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#38: Increase Conversions with the Perfect Headline – Digital Marketing This Week

Digital Marketing This Week tackles how to write the perfect headline in this week’s episode.     Let’s talk about the “building blocks” that every great headline has in common, tips on how to create you own headlines and how to guarantee that you’ve got the perfect headline… Let’s start with what a headline is… A…

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Tips for the Perfect Subject Line

If you want your emails opened, it comes down to writing the perfect subject line. The whole point is to sell one thing: the click to open. The problem is that people tend to overthink it, when really all you want the subject line to do is to get the people to open your email. To…

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How To Get People To Actually Read Your Blog Post

There’s nothing worse than spending hours on a blog post, only to have no one read it! Surprisingly, the trick to getting people to actually read your blog post isn’t all about the content you provide, it’s how that content is formatted. More than likely, when a visitor comes across your post, they’ll scan through…

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Online Marketing Strategy Starts With Your Messaging

Online marketing strategy is a very broad topic, but if you’re just getting started, here’s a quick tip—start and focus on your messaging. This means before you even consider things like formatting, choosing your layout, how to create copy that’s easy to scan, and so forth, you have to have content that is compelling, relevant,…

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Click Bait Headlines — The Good, The Bad, And The Ugly

Sometimes clever, often misleading, and 100% distracting, you can now barely navigate the internet without coming across them… I’m talking about clickbait headlines. I’m not quite sure when it started, but in the last years, clickbait headlines, the likes found on Viralnova, Upworthy, Elite Daily, or even Buzzfeed, have become the norm for headlines. Here…

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