Discover Google Analytics – A Collection of Google Analytics Resources

Graphs, charts, numbers and jargon–there’s a lot to learn with Google Analytics. So here are some of the best resources you can use as you get to know its ins and outs.

If you’re just starting out, here are some of the best references you can use…

  1. Start by learning how to install Google Analytics with this simple tutorial.
  2. Familiarize yourself with Google Analytics–from jargon to basic functions–and learn to navigate and understand its data.
  3. A more in-depth reference that you can download for learning the basics of Google Analytics.
  4. For more visual learners, try this video tutorial.
  5. One of the first things you have to learn once you have Google Analytics are in place is UTM tracking.

If you’re ready to take the next steps, check out these links below…

  1. Learn how to segment visitors on your site for more detailed data.
  2. Google Analytics for the advanced web marketer focusing on interpreting more granular data and quantifiable results.
  3. Use advanced segments to raise conversion rates and improve personalization.
  4. Understanding Google Analytics’ different custom reports to gain valuable insight.
  5. Keep track of the changes in web traffic and user engagement with intelligence events.

Supplement what you know about Google Analytics with these useful collection of tips, tricks and hacks…

  1. Learn the ins and out of Google Analytics with this handy list of tips.
  2. Another useful collection of tips can be found here.
  3. When it comes to understanding how Google Analytics can work within a business context, check out this collection.
  4. Familiarize yourself with how to measure content with these tips.
  5. Here’s a collection of new Google Analytics tips you can try.

There is a LOT to remember, and granted, it might seem overwhelming at times. So finally, here are some tools and resources you can use…

  1. A useful collection of references to familiarize yourself with the basics.
  2. A simple, user-friendly guide to simple analytics.
  3. For strategy, tactics and implementation tips.
  4. For a comprehensive reference on the different elements in Google Analytics.


Let me know if these resources help you!

If you have questions, or would like to share some resources of your own, be sure to leave me a comment below.


If you know someone who needs help getting to know Google Analytics, be sure to share this post with them.

– Mercer

About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!