Copywriting, whether it's for emails, blog posts or sales pages, is one of the most important skills you can master as a marketer. To help you, here are 3 common copywriting mistakes you'll want to avoid making.
Mistake #1. Writing Just For Lengths Sake
Why write a thousand words when you can explain it all in just a couple of sentences? A common misconception about SEO is that you need to reach a particular number of words to make it rank well on search engines.
Not true.
Quality will always trump length. Why? Because quality gets shared. And those social signals matter.
So keep it short, simple, and concise. If you answer what your readers want in the shortest way possible, you’ll find that your messages stick more.
Mistake #3. Using Jargon
Never assume your readers know all the terms you do. When I first started writing, I would write about VSL's… but realized soon after that not every one know that VSL stood for Video Sales Letter. Remember, just because you know what it is doesn’t means your reader will too.
It may seem like it’s an easy way to establish your credibility as an expert in your particular industry but it will turn people off from reading your content—especially if they don’t really know what you’re talking about.
In cases where it’s unavoidable, be sure to explain what it is (or link to something that does).
Mistake #3. Not Proofreading
It’s so simple that it almost doesn’t bear repeating, but please (PLEASE!) check your posts for grammatical errors and typos. You may not catch them all (we never do) but at least you’ll catch some. You may even re-write bits and pieces as you do.
If you have tips of your own (or questions about these) please leave a comment below. As always, if you found this post helpful, please share, like, tweet or otherwise let others know.
– Mercer
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