Author Archives: Mercer

How To Speed Up Your WordPress Site

WordPress is a great platform—it’s simple, easy to learn, and very customizable. But like any other open source, content management system, it pays to make the effort to speed up your WordPress site and make it run a little faster so that it can— Help increase conversions Rank higher in search results Provide a better…

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How to Use Google Analytics Like You Know What You’re Doing

Google Analytics is the number one analytics tool that the top marketers use to get all their insights. It’s what helps them to make proper, data-driven decisions when they’re creating their sales funnels and campaigns, and ultimately, what guides them into generating revenue and profit from replicable systems. Unfortunately, most marketers barely ever get started…

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Content Marketing Checklist: 10 Tips Before You Publish

Don’t be too quick to hit publish after you’ve finished writing that post! Chances are, there’s a little typo in there or even a glaring error that you probably missed. So I created this quick content marketing checklist to help guide the way. 1. Keyword Specific Your article should focus on a couple of keywords that will…

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Emotional Copy That Can Improve Conversions Rates

Behind every conversion is a decision that was ultimately driven by emotion.  There’s no faster way to improve conversion rates, than to use the right emotional copy as a “hook” to plugin to the hearts (and minds) of your visitors. Making that personal connection between your business and your audience is important, so what this article talks…

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The Secret To A Highly Converting Landing Page

Your landing pages are the single most important of your site.  They are your “welcome mat” and are the first impression you’re giving to your visitors.  I work with landing pages everyday and have found top landing pages have one huge thing in common… A word of warning though… YOU MUST TEST.  Reading blog posts like…

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Episode #52: Digital Marketing This Week

This week on “Digital Marketer This Week” we cover how you can use IFTTT to manage your social media marketing, conversion optimization myths, the importance of keyword search and Facebook’s new verified badge feature… Catch the full episode here or read a brief recap below… Using IFTTT to streamline your social media marketing… “IFTTT (If This…

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