Digital Marketing This Week:
August 9, 2014

In this weeks Digital Marketing This Week episode, the focus topic was Productivity.

We’ve been getting asked all sort of questions about how to get started, how to keep things going, maintain your momentum and get things done. A brief snapshot of the 7 Simple Steps to Getting Things Done can be seen below, but if you want a more comprehensive and in-depth discussion, be sure to check out the webinar.

1. Accept Responsibility

Your actions are your results. I’m a big believer in shifting your mindset towards viewing your success or failures as RESULTS. This way, you can acknowledge your ability of being able to change the outcome of your results.

2. Prioritize

How do you determine what to do? Look at this in the context of effort vs. impact? The goal is to find a method where you can complete your tasks with minimal effort but still get massive impact.

Take note that this will be different for everybody.

3. Start (small)

Start small—just get that foot in the door and get your momentum going towards achieving your goal. Break your tasks down and tackle the simplest ones first to avoid getting overwhelmed.

4. Start (large)

Wisdom from a fortune cookie—“Little and often makes much.” When you constantly take action, it will continue and build towards creating something big.

5. Review

Be honest about what worked, what didn’t and what your next steps can be. Put this process at the end of your day to assess what can do differently and constantly evolve your approach to your tasks.

6. Plan

Think of what the top 5 things you can do tomorrow, and what is the single, non-negotiable task that you have to absolutely get done. Define these so that you know how to gauge your success.

7. Unplug

Burnout is a real concern, which is why you have to unplug.

We go into discussion about various unplugging techniques that we’ve come across that actually work on the webinar so be sure to watch the entire thing, where we also talked about the number one productivity killer.

Just a couple of other things—

In terms of productivity, here are some top tools that we use:

• Boomerang is a great email management tool that allows you to “boomerang” current emails that you can’t attend to yet at a later time or date.
• Asana is a free project manager that allows you to organize and keep track of your different campaigns and projects.
• Google Apps is a great tool for working with teams, which allows you to integrate various elements such as email, hangouts, calendar, drive.
• Jing is a great way to create videos where you can demonstrate and explain it faster as opposed to having to type it all.
• Lucidcharts gives you an easy way to create diagrams and flow charts.

Last but definitely not the least, hereis the latest in WordPress—

WordPress just released 3.9.2—it’s an important security update so you should definitely update your sites as soon as you can. (Back up before you do, just in case.)

– Mercer