Creating great content consistently isn't hard as long as you have a system.
Here’s our step-by-step process on how you can go from a simple idea to an awesome post…
Step 1 – Do Research
Start by doing going online and gathering ideas and writing anything of note. Is there a new topic that’s buzzing around your usual forums? A new subject trending that’s relevant to you?
List it all down.
Step 2 – Discuss With Your Team
With your list in hand, it’s now time to discuss it with your team. Not necessarily to get approval, but just to see how else it can be improved.
I work with a team that has different levels of expertise in terms of content marketing, which makes brainstorming more insightful. For example, what you think might be a relevant topic for a beginner, might not actually be one for newbies; on the flipside, what you think might be advanced topics might be too simplistic for a more intermediate audience.
Running by ideas through different people helps you fine tune your posts and makes it more relevant.
During this meeting, as soon as you settle on the topics, it’s the best time to finalize your keywords or phrases.
Here’s a tip: Choose phrases/ words related to your topic that people are searching for (use Google Keyword Planner) and choose words in the low hundreds. It might not seem like much, but that means that number is specifically looking for your particular topic.
Don't have a team? Why not setup a mastermind or create a Facebook group?
Step 3 – Create A Draft
Guided by your topic and your keywords/phrases, start drafting your articles.
I use Google Drive to write all our posts just so we have a centralized folder that is accessible to everyone in the team.
Step 4– Edit & Post!
With the drafts ready, our entire team regroups to look through it and go through a live editing session.
This serves as a way to point out certain flaws in the article, how it can be improved, particularly for SEO purposes. Final edits, usually minimal at this point, are made; and once done, you now have your post (or posts) published.
We try to work ahead as much as possible and use Editorial Calendar plugin to help. It's awesome.
In Conclusion…
Once you get the rhythm of this process, you should be churning out great content for your website. Try it and let me know if it works for you by leaving a comment below.
And if you found this post helpful, be sure to share this article…
– Mercer
