Author Archives: Mercer
How to Monitor Traffic Results Using Google Analytics Goals
Did you know that you can easily monitor the results of your traffic, using Google Analytics, by setting up and tracking each stage of your sales funnel? You can do this using the “Goals” feature. The first thing you’ll want to do it identify the different steps you want to measure. For example: Step 1: Optin for newsletter…
Tips for the Perfect Subject Line
If you want your emails opened, it comes down to writing the perfect subject line. The whole point is to sell one thing: the click to open. The problem is that people tend to overthink it, when really all you want the subject line to do is to get the people to open your email. To…
SEO “After the Click” – Why Web User Experience Matters
As a content marketer, you should really focus on the user’s online experience. Here’s why… When SEO first started, it was all about creating content that would get you noticed by search engines, which led to a lot of shortcuts that didn’t really add value for users (spammy links, etc.). It wasn’t long before Google…
How to Fill Your Sales Funnel with Customers
In a previous post, we talked about what a sales funnel is. Now let’s talk about how to fill your sales funnel with customers. Here’s How: If you want a constant stream of new eyeballs to take a look at what you have to offer, you can do this by using: Paid media Social shares Content…
How To Deal With Information Overload – Digital Marketing This Week – Episode 37
For episode 37 of Digital Marketing This Week, we’re covering “How to Deal with Information Overload.” I’ve included the show notes below, but it’s always a good idea to check out the full webinar to catch all the details. Let’s start by talking about what causes overload… The challenge with information overload is that it…
How to Improve Your Team’s Online Collaboration
The SeriouslySimpleMarketing team is located all around the world. We found ourselves a secret that I’ve used to improve our team collaboration online–Google Apps for Work. Take a look at what you currently have to run your business–maybe you have a small team, where everyone is using their personal email addresses. Maybe they are all…