Building Your Marketing Team: Determine Who You Need to Hire

There comes a point in any solopreneur’s career where the need to build a marketing team becomes apparent.

When that happens, what do you do? Where do you find your team members? How do you even know what to look for? …Oh my, where do you even begin!?

Before you go into the nitty gritty of the hiring process, you have to start by figuring out who you need to hire. It’s the first step in our hiring funnel.

Determine whom you need to hire

And regardless of what industry you’re in or the nature of your business, these three questions are meant to give you a clearer picture of what you need:

  1. What do I enjoy doing and what am I good at?
  2. What do I enjoy doing but not really good at?
  3. What don’t I enjoy doing and am not good at?

Building a marketing team - 2

In the context of marketing, here’s how this diagram would look like…

Building a marketing team - 3

The holy grail of prospective candidates is someone that knows how to do something each circle–someone who is good at analytics and training, is good at the creative aspects of the job and loves it, and happens to be detail oriented and is great at logistics to manage your schedule and team.

But let’s face it, perfect doesn’t exist, so in this case, use this diagram to take a more pragmatic approach to figuring out what you need.

Take a look at what you enjoy and are good at and keep those tasks for yourself.

In my case, it would include tracking metrics and training new members.

The remaining tasks–what you enjoy but are not good at and what you don’t enjoy and aren’t good at, that’s what you need to look for in a candidate and delegate.

For me, this would include things like article writing for blog posts or designing pages (what you enjoy but are not good at) or tracking deadlines and process flow (what you don’t enjoy and aren’t good at.)

The tasks under these categories are likely the ones that will take longer to get checked off your to-do list or even never get done at all, so it would make a lot of sense to get them done more efficiently by having someone else handle them.

In Conlusion…

The important thing to remember is that you don’t have to be an expert in all things. Your job as a solo entrepreneur is bound to evolve; and sure you’re everything in the beginning, but as you grow, you need to learn how to delegate and make sure that you and your team are working on the right thing.

We’ll be going through all the different stages of our hiring funnel in future blog posts so be sure to watch out for our upcoming posts. In the meantime, if you have questions, be sure to leave a message in the comment section.

And if you know someone who’s trying to figure out where to begin the whole hiring process, be sure to share this post with them.

– Mercer

About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!