Content Marketing Tools to Improve Your Productivity

Content marketing can be time-consuming. But with a good plan and tools, you can become more effective, which will help make a big difference in your content marketing productivity.


To find out how your competitors are ranking on Google, SEMrush can help you find out not only how much traffic they are getting but find out what keywords they are ranking for.

Improve Productivity - SEMrush

It’s as simple as entering your competitor’s address and SEMrush draws up a list of keywords. A free account will draw top 10 keywords and a paid account will give your more comprehensive results.

How is this helpful? If you know what keywords are driving traffic towards your competitors, then you can use some of them to bring them towards your site as well.


Figuring out what kind of content gets shared the most is easy with BuzzSumo.

Improve Productivity - BuzzSumo

All you have to do is type in your own address (or your competition’s) and it will provide you with content that is most shared across all social media channels. This is also a useful tool for finding content based on keywords used shared content.

How is this useful? It simplifies and streamlines the kind of content that you should produce and share on specific channels to ensure its shareability.


Images are a very important part of the production process and to simplify this process, you can use Canva.

Improve Productivity - Canva

Canva lets you create and produce professional looking images without having to constantly go to graphic designers.

How is it useful? You manage to produce professionally done images using a simple interface that can be used for your posts.

Quill Engage

Quill Engage is a complementary tool to Google Analytics that offers a simpler, less daunting interface for delivering results.

Improve Productivity - Quill Engage

How is this useful? Quill Engage sends a weekly summary straight to your email that delivers results and interprets data in a simple, easy to understand way.

IFTTT or Zapier

IFTTT is great for automating a lot of the little tasks that usually end up eating up a lot of your time.

Improve Productivity - IFTTT

Zapier is a similar app that works by connecting web apps that you use so that you can easily automate a lot of tedious tasks.

Improve Productivity - Zapier

How is it useful? These are tools that can easily automate a lot of tasks that take up a lot of your time that could be better spent on other things.


Similar to the the previous tools that automate web apps, Buffer offers a convenient way to automate a lot of your social media tasks.

Improve Productivity - Buffer

How is it useful? This tool focuses on streamlining social media posts that you want to go up at a particular time on a particular day. Simply prepare the post and set the date and time for when you want it posted.

In Summary….

There you have it. These are some of the most useful tools that we use to improve our productivity. If you know of any others or would like to share a tool that you’ve tried, tell us all about it in the comment section below. And if you found this post useful, hit the share button and tell other about it.
– Mercer

About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!