Digital Marketing This Week:
Episode 16 – Outsourcing

What’s new for Digital Marketing This Week?  Episode 16 is all about outsourcing!

This Week's Episode:

Of course, you'll want to watch the complete episode (above) for the complete details, but here's the summary:

Step #1—Ask: “Do I really need outsourcing?”


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You may have heard that you do, and if you haven't, eventually you will hear that outsourcing is something close to the “holy grail.”

But there are instances where it’s not necessary.

Here's a quick checklist to see if you're ready for outsourcing:

  • You are already doing the work yourself.
  • You know how to teach others to do the work—which generally means you already have a system in place that you can teach.
  • You have extra work that needs to be done.
  • You’re time is better spent on more important tasks.
  • You are ready to manage others.

Which leads us to Step 2.

Step 2: Write: The Job Description

Create a job description—describe the tasks involved, communicate your personality and what values you need from your team member.

This gives us an opportunity to move on to…

Step 3: Build: Your Recruitment Funnel

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This is essential if you’re seeking out a team member that you want to be a part of your organization on a long-term basis.

(Again, for a more in-depth look into how this process works for your hiring process, be sure to check out the video on this page.)

Now, once you have that in place, we can move on to Step 4.

Step 4: Post!

Wondering where to post your job?  Here's a few suggestions… (we personally love

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Final word on this entire outsourcing process— communication is key.

Check out these tools:

We go into an in-depth discussion of these tools to make the entire process and concept of running an outsourced team more efficient; plus a bunch of tips that we wished we knew when we first started out, so be sure to watch this weeks entire episode.

Our SlideShare Slides:

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About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!