Digital Marketing This Week: Episode 20 – Google Analytics: What Actions Are My Visitors Taking?

This week during Digital Marketing This Week; we continue our Google Analytics series. We first talked about the audience and who your visitors are. In the second part, we tried to figure out where those visitors are coming from. In this latest episode, we are going to show you how to figure out what actions those visitors are taking.

Remember, Google Analytics can be very overwhelming. So I really encourage you to take this step-by-step.  Pick one thing, take action, and implement what you learn… then go back and pick the next thing.  Soon enough, you'll find yourself with some serious skills!

In this episode, you'll discover:

• What pages your visitors viewed
• What order these pages were viewed
• What pages need you attention
• How to find leaks in your funnel

We always recommend you watch the episode (since we have some live demonstrations there).

For those who just want a brief summary of what we covered…

Let's start with the Behavior > OVERVIEW REPORT —

Overview

The overview is the snapshot of what these sections are where you can do segmentation, page view trackers and a summary of the data that includes pageviews, unique pageviews, bounce rates and the exit rate.

Next up is BEHAVIOR FLOW

Behavior Flow

This is what you call a flow report and it’s meant to give you an idea on how to people are using your site in a visual way. It will show you the path your audience as they go through your site.  It's literally seeing just how visitors flow through your site.

For actual site pages, go to SITE CONTENT

Site Content

This section offers all the pages that your visitors have seen. The content drill down will actually show you the directories that they went through. And this is useful in terms of figuring out which of your pages are popular, which pages get spikes depending on your campaigns, where people enter and where people exit.

Now let’s talk about SITE SPEED

Site Speed

This one is pretty straightforward in terms of giving you an overview of how fast your pages load, specific to areas.  The data will also show you if a particular page is taking ages to load, so you can fix it.

HINT:  Google Analytics site speed report is a great start, but we also use Pingdom as a way to get more specific breakdowns of site speed.

Site Search

Site search will actually tell you what terms people are looking for on your site—so we highly recommend that you enable this section, allowing you to adjust your content accordingly to make it more effective.
Be sure to watch the entire webinar to get more detailed and in-depth instructions on how to navigate through and gain insight through these sections. We’ll give you live demonstrations that will make it easier for you to figure out Google Analytics (you'll find that video at the top of this post)

We've also placed the slides we used here as well.

What questions do you have about Google Analytics Behavior Reports?  Leave a comment to let us know!

BTW… If you found this episode helpful, would you please like, share, plus and let others know about it?