Digital Marketing This Week:
July 19, 2014

This week on Digital Marketing This Week we cover headlines.  How to write them and how to get them to convert!  We also give a quick update on Facebook Ad Manager and WordPress 4.0.  Enjoy!

This Week's Episode:

1. ConversionXL talks about the characteristics of great headlines:

  1. Numbers are on the headline.
  2. Keep it around 5 to 8 words OR 16 to 18 words—depending on where you’re placing the ad
  3. Negative superlatives work to get your headlines clicked versus positive or neutral headlines.
  4. Headlines are divided into 2 parts.
  5. They make their headlines clear

You'll want to watch the video for our in-depth discussion of each point, with examples and our take on how to make it work for your business.

Copy Hacker also has a free Headline Scorecard, where you can type in your headline and rate it according to their criteria.  Then you can share your scorecard with you friends and have them rate it!


2. Facebook Ads manager has now gone mobile

Read about it here.

3. WordPress 4.0 is up for release by August (but hold off on those updates!)

Watch out for this!  This is going to be a major update and so wait for a couple of weeks to a month before updating just to get the bugs sorted.

Don’t worry, we’ll be posting about it on the blog and Digital Marketing This Week as soon as we familiarize ourselves more with the update to give you an in-depth review.

Watch out for more announcements on the latest tips and trends in the digital marketing and sign up for our weekly webinar!

– Mercer

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About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!