5 Free Online Business Building Tools
Digital marketing can be a daunting task. This is especially true for solo-preneurs who have no choice but to multitask in an effort to keep things running. So I thought it would be a good idea to pull together some of the best free online business building tools to help you get the job done. When you…
5 Ways To Improve Your Sales Page Conversions
For any marketer, one of the biggest goals is to increase conversions on your sales pages. But how do you go about raising your conversion stats? Is it as simple as offering promotions? Engaging your audience? Writing the right copy that will prompt your audience to respond? Here are some steps you can start with: 1. Test…
Digital Marketing This Week: Episode 22 – How Do I Customize Google Analytics?
This is week in Digital Marketing This Week—the fifth and final episode in our Google Analytics series! This time we answered, “How Do I Customize Google Analytics?” Again—as we discuss today’s episode, be sure to choose one idea and go ahead and practice it. And you have a lot to choose from today— How to use…
The Five Google Analytics Metrics That Matter
When it comes to marketing metrics, the best way to keep tabs on your progress is by using Google Analytics. If you’re still in the early stages of bringing your business online and need to familiarize yourself with Google Analytics, here’s a great post to start with. On the other hand, if you already have your…
Using The F Pattern For Digital Content Creation
New technology has shown us how to approach content layout in a completely different way. Specifically I’m talking about heat maps and eye-tracking studies that demonstrate how people actually use web content. They tell us that people read content differently when on the web versus on print. Where people will generally read from top to bottom…
Digital Marketing This Week: Episode 21 – Google Analytics: What Results Am I Getting?
This week, Digital Marketing This Week continued our series on Google Analytics with Part 4 “What Results Am I Getting?” To get the most from this episode, you’ll want to watch it. But for those who want a quick summary, we have that below. Remember— it’s EASY TO GET OVERWHELMED! Your job is to focus…