Author Archives: Mercer
Social Media Tips to Increase Website Traffic
Social media can do a lot of things for your business, including increasing your website traffic. But you have to do a lot more than simply have an account on sites like Facebook or Twitter! You have to build a relationship with your users, know what to post and post regularly. How? Let’s start with……
How To Create Great Offers – Digital Marketing This Week – Episode 36
Today on Digital Marketing This Week, we’re going to be talking about how to create a great offer– We’ll be discussing different ideas on types of offers, various ways we can create offers and how to know if your offers will work. (For best results though, we always recommend you watch the recording below). Let’s begin…
How To Track Website Traffic
When it comes to tracking website traffic, one of the most important reports to take a look at is Google Analytics’ “Source/Medium” report. To find it from your dashboard, click on Reporting… You’ll then find Acquisitions on the left hand column. Under that, you will find All Traffic, where Channels, Source/Medium, and Referrals are. When you…
Traffic & Conversion 2015 Recap – Digital Marketing This Week – Episode 35
What’s new for Digital Marketing This Week? We’re giving you a recap of Traffic & Conversion 2015, one of the biggest live events for the digital marketing industry. There’s a lot of new stuff to tackle, but in the webinar, we’re giving you some new traffic tips, copywriting tips and a quick recap of what…
What is a Sales Funnel?
If you’re wondering what a sales funnel is and how it relates to your business, then you’ve come to the right place! By definition, a sales funnel is the ideal process that your customers go through as they move from being someone who could potentially be a customer to an actual one. It’s a fairly…
Content Marketing Tips – How To Use SlideShare
Admit it—content marketing can get tedious; especially if you’re a solopreneur who has to deal with the back-end and work on creating and publishing content consistently. Here’s a tip—repurpose what you already have; and use SlideShare to do it. If you already have a collection of previously published articles, take those and follow these tips…