Author Archives: Mercer
Online Marketing Strategy Starts With Your Messaging
Online marketing strategy is a very broad topic, but if you’re just getting started, here’s a quick tip—start and focus on your messaging. This means before you even consider things like formatting, choosing your layout, how to create copy that’s easy to scan, and so forth, you have to have content that is compelling, relevant,…
Digital Marketing This Week: Getting Started With Facebook Ads – Episode 29
It’s all about how to get started with Facebook ads in this episode’s Digital Marketing This Week… Today you’ll discover how to get you familiar with Facebook’s business portal, how to get the best rates for ads and a strategy you can use to get you started for less than $10. As always, the best way…
All About Google Analytics Reports
When it comes to Google Analytics, the one spot where you’ll spend the most time is in the reports. Let’s go over a general overview of the reports and what they do… Dashboards Here you’ll find a nice, one-page summary of the metrics (things like visitor counts, goals and ecommerce). It’s also easily customizable, depending on…
7 Resolutions To Improve Business
Now is the time when you’re probably thinking about a lot of New Year’s resolutions. There’s no better time than now to start talking about resolutions to improve business! Let’s get started with a brief list of some things you might want to work on… 1. Automate Your Business Start exploring and checking out ways…
Digital Marketing This Week: What Happened And What’s Next – Episode 28
As we round out 2014 and move into 2015, we figured it would be a really good idea to look at the trends of the previous year and what we think will be happening in this coming year. It’s what happened and what’s next. If you want to view the full webinar and join a more complete…
Digital Marketing This Week: Getting Started With Social Media – Episode 27
What’s up for Digital Marketing This Week? It’s all about getting started with social media. We’re gonna go ahead and jump in with the show notes, but you want to check out the entire video for a more in-depth discussion… Today we’re going to talk about tools to help you gain leverage, tips on how…