Author Archives: Mercer
What Is Google Tag Manager? Why Do I Need It?
Years ago, I came across the new tool called Google Tag Manager (GTM). At the time, I had no idea what it was for or even why it mattered. In fact, it took me a while to actually figure out how it worked…but I can tell you now that it was well worth learning! So let’s…
#47: Digital Marketing This Week
This week on “Digital Marketing This Week” we covered… some possibly disturbing trends in mobile, how 4 little letters could help to improve your conversions, tips on how you can connect to your customers better on Facebook, the latest feature from Google Analytics, and why it’s important to remember who you’re talking to. Read all…
#46: What’s New In Digital Marketing This Week
What’s new in Digital Marketing This Week? WordPress updates, Twitter revamps and Live-Chat just to name a few! Watch it here, or read the summary below. What can you expect with the new WordPress “Billie” Update WordPress reports the release of their latest update. “Version 4.3 of WordPress, named ‘Billie’ in honor of jazz singer…
How To Use UTM Tags to Track Traffic
Recently, we were doing a Facebook campaign for a webinar and we wanted to make sure which ads were resulting in optins and which ones weren’t. To measure that, we wanted to use analytics and UTM tags to track traffic. If all that sounds a little jargon-y and complicated, that’s normal. Bear with me though… it’s actually quite…
Digital Marketing This Week – Episode 45
There’s a lot going on in digital marketing this week. Here’s a quick rundown of the top news in the industry… Google is now owned by a company called Alphabet Wired reports that “Google has reorganized itself into multiple companies, separating its core Internet business from several of its most ambitious projects while continuing to…
Setting Up Destination Goals on Google Analytics
Google Analytics out of the box is great. But to really unlock the power of analytics, you have to customize it–start with setting up some basic goals. One of those types of goals is called a “destination goal.” Which is really just a fancy way of saying, “Hey Google Analytics, please let me know when…