Digital Marketing This Week – Episode 45

There’s a lot going on in digital marketing this week. Here’s a quick rundown of the top news in the industry…

Google is now owned by a company called Alphabet

Digital Marketing This Week - Ep 45 - 01 - Google AlphabetWired reports that “Google has reorganized itself into multiple companies, separating its core Internet business from several of its most ambitious projects while continuing to run all of these operations under a new umbrella company called Alphabet.

How does this new move affect marketers?

The reorganization basically means Google can really focus on its core search business while Alphabet takes on the the innovations outside of its Internet-based products.

Twitter unveils expanded limit for DMs

Digital Marketing This Week - Ep 45 - 02 - TwitterTwitter announced that they are dropping the 140-character limit on DMs. “Today’s change is another big step towards making the private side of Twitter even more powerful and fun.

So for all the marketers who use Twitter for audience engagement, your customer service can benefit a lot from this new change.

It looks like Google is bringing Twitter to desktop search results–globally

Digital Marketing This Week - Ep 45 - 03 - TwitterMarketing Land reports that “Twitter integration into Google's desktop search is spotted in the UK. Up to now, it was only on mobile and in the US.

According to the article, a Google spokesperson confirmed that the company has been experimenting with displaying Twitter in desktop search results since mid-July: “We don’t have more to announce for now.”

Still, it might be worth amping up marketing efforts on Twitter.

Turns out…you might have been totally under-valuing blogs

Digital Marketing This Week - Ep 45 - 04 - IzeaIZEA reveals that “…the lifespan of a post is nearly 24 times the currently accepted measurement of about 30 days, revealing that measurement practices are imprecise, and are significantly under-valuing the performance of a blog post.

So if you’re thinking about whether or not you should start that blog, it seems like making the effort will ultimately pay off.

Did you know you could use Twitter to improve SEO?

Digital Marketing This Week - Ep 45 - 05 - Social Media ExaminerSocial Media Examiner talks about how, “…with a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.”

Read the full article for a complete rundown on how you can optimize your tweets for search.

– Mercer

About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!