Author Archives: Mercer
Building Your Marketing Team: Determine Who You Need to Hire
There comes a point in any solopreneur’s career where the need to build a marketing team becomes apparent. When that happens, what do you do? Where do you find your team members? How do you even know what to look for? …Oh my, where do you even begin!? Before you go into the nitty gritty…
Are Tablets Considered Mobile Devices?
Mobile marketing will continue to rise in importance. But what devices are considered “mobile?” For example, are tablets considered mobile? Some marketers define two channels of marketing. Desktops and laptops are in one category and all other devices are in the other. Perhaps that’s where the problem lies. Because when you think about it, you…
A Marketer’s Guide To #Mobilegeddon – Digital Marketing This Week – Episode 42
It’s all about #Mobilegeddon this week in Digital Marketing This Week, with Google’s latest “mobile only” changes. In this episode, we talk about understanding Google’s newest game changing update and what you need to do to protect your ranking. You watch the full webinar here. But if you want to read through a quick summary,…
WordPress Releases Critical Security Update
In case you missed it, WordPress just released WordPress 4.1.2. [UPDATE: Shortly after we posted this, WordPress released a major update to 4.2. Personally, I’m a fan of not doing major updates until they’ve been out in the real world for a few weeks at least. However WordPress, did offer an update from 4.1.2 to…
A Marketer’s Guide To Security – Digital Marketing This Week – Episode 41
What’s new for Digital Marketing This Week? We’re focusing on a marketer’s guide to security. We wanted to come at it from a marketer’s perspective and give you a guide on how to approach it. For the full webinar, be sure to watch the entire episode. If you’re like us and use WordPress for…
How to Create Great Content Consistently
Creating great content consistently isn’t hard as long as you have a system. Here’s our step-by-step process on how you can go from a simple idea to an awesome post… Step 1 – Do Research Start by doing going online and gathering ideas and writing anything of note. Is there a new topic that’s buzzing around your…