Content Marketing Checklist: 10 Tips Before You Publish

Don’t be too quick to hit publish after you’ve finished writing that post! Chances are, there’s a little typo in there or even a glaring error that you probably missed. So I created this quick content marketing checklist to help guide the way. 1. Keyword Specific Your article should focus on a couple of keywords that will…

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The Top 5 Benefits Of Google Tag Manager

Allow me to make a bold statement. Google Tag Manager is one of the best things that’s happened to data-driven marketing in years! I’m fairly new to analytics-centric marketing (been doing it for just over 18 months) and I have been told over and over that if it can’t measure it, then you can’t manage…

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Emotional Copy That Can Improve Conversions Rates

Behind every conversion is a decision that was ultimately driven by emotion.  There’s no faster way to improve conversion rates, than to use the right emotional copy as a “hook” to plugin to the hearts (and minds) of your visitors. Making that personal connection between your business and your audience is important, so what this article talks…

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The Secret To A Highly Converting Landing Page

Your landing pages are the single most important of your site.  They are your “welcome mat” and are the first impression you’re giving to your visitors.  I work with landing pages everyday and have found top landing pages have one huge thing in common… A word of warning though… YOU MUST TEST.  Reading blog posts like…

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Episode #52: Digital Marketing This Week

This week on “Digital Marketer This Week” we cover how you can use IFTTT to manage your social media marketing, conversion optimization myths, the importance of keyword search and Facebook’s new verified badge feature… Catch the full episode here or read a brief recap below… Using IFTTT to streamline your social media marketing… “IFTTT (If This…

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Hotjar – What it is and why you should be using it!

As a marketer, you focus a lot of time making sure your users are engaging with your content.  Anything from opting in for an offer, to purchasing something, to leaving a comment on a blog.  Sometimes it’s tough to know exactly what actions your visitors are taking on your site, but fortunately, we found (and have…

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