Use the Psychology of Color to Improve Your Conversions

Have you ever tried using the psychology of color to improve your conversions? In Internet marketing, colors play a big factor into how your target audience responds to your message. Something as simple as choosing blue over red or creating color contrasts on your landing page can go a long way towards raising your metrics.…

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Google Analytics for Beginners: “What’s Next After I install It?”

Are you a Google Analytics beginner, wondering what to do after you install it?  Perfect!  Let’s start with a little Google Analytics 101… How do you use it find out what content performs best on your site? What reports should you be checking? How you can use it to optimize your website’s performance and conversions?…

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Google Analytics 101 – All About Accounts

This is the first in our “Google Analytics 101” series of blog posts.  We’re starting with “All About Accounts.”   Let’s start with the ADMIN section and talk about ACCOUNTS where you can start customizing the basic features of Google Analytics. To find it, go to your main navigation section… And click on ADMIN.  …

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Digital Marketing Conferences Worth Attending

Attending digital marketing conferences are a great way to learn, connect, and gain valuable insight into a thriving industry! Here’s a list of some digital marketing conferences worth attending… Traffic & Conversion Summit (aka T&C) Traffic & Conversion (aka T&C) is held annually, typically around the 1st quarter of the year. T&C has all the elements of…

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5 Split Testing Ideas To Improve Your Landing Page

Split testing is a very useful tool. But to get meaningful results, you have to know what to test for and be open to learn from the results. Here are some split testing ideas you can run to improve your landing page and get real and actionable results. ‘WHERE’ Depends On ‘WHAT’ Something as simple as…

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Content Marketing Tools to Improve Your Productivity

Content marketing can be time-consuming. But with a good plan and tools, you can become more effective, which will help make a big difference in your content marketing productivity. SEMrush To find out how your competitors are ranking on Google, SEMrush can help you find out not only how much traffic they are getting but…

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