Author Archives: Mercer
The Benefits Of Split Testing
Do you know what split testing is? Have you ever purchased anything from Amazon? Clicked on a Facebook ad? Been on Groupon? Chances are you’ve already been a part of it! As a marketer, the ability to test whether or not something works for your site in the most hassle-free way as possible — for…
Digital Marketing This Week:July 5, 2014
This week on Digital Marketing This Week: Copyblogger looks into what makes a blog great, Facebook admits to a discrepancy in their engagement metrics, “dpom” points out why you should look into creating value for your ads and James Clear talks about how rituals can help with productivity. Watch the full video for the entire…
Digital Marketing This Week: June 28, 2014
This week Digital Marketing This Week covers popups, how to speed up your WordPress site, new Facebook tools and more! Watch the full video for the entire discussion—or catch the headlines summaries below: 1. ConversionXL Defends PopUps Popups are one of the most controversial elements in a marketers toolbox. Should you use them or…
Digital Marketing This Week: June 21, 2014
What’s working, what’s not and what’s next? In this episode of Digital Marketing This Week, we focus on how to improve your opt-in forms, why automation is important, what’s the latest in Facebook, and how you can optimize your videos. Watch the full video for the entire discussion or check out the show notes below for a…
How to Actually Track Your Marketing Success
You know how they say: you can’t manage what you can’t measure. That’s especially true in tracking your marketing. And that’s the reason why I’m a firm believer when it comes to this industry… numbers are everything! I want to keep this as simple as possible. It’s because, let me warn you, tracking your results…
How to Create the Perfect SEO Article
The Art and Science of SEO For many users, a search engine is their front door to the entire Internet. And through the years, Google, I think, has become the proverbial “velvet rope” for everything the web has to offer. It’s because Search Engine Optimization (SEO) has evolved to become something of an obsession for…