Author Archives: Mercer
Digital Marketing This Week: June 14, 2014
This week we tackled Google’s new business pages, how Facebook continues to customize ads, what’s really going on in the new Panda 4.0 search engine update and more! Watch the full video for the entire discussion or check out the show notes below for a recap and links: Google Introduces “Google MyBusiness” Google creates a…
8 Things Your Website Should Be Doing For Your Business
An Overview of Good Web Design and Content Creation Remember using something called the “Yellow Pages?” I remember hauling this massive book from its spot on top of the fridge to find all sorts of information. Normally it was just to order pizza… but on occasion it helped us decide where to go out to…
Are Premium Themes Worth the Money?
The Perks and Benefits of Choosing Premium WordPress Themes The best things in life are not always free…. WordPress themes are one of those things. “Wait, what? I thought one of the benefits of WordPress was that it was free?” Of course… and… it is. I’m a big fan of WordPress, actually. This article…
Digital Marketing This Week: June 7, 2014
This week we covered the new Enhanced Ecommerce reports (soon to come to a Google Analytics near you!), Facebook’s “explanation” of how Organic content can work, a three step copywriting formula for social media and more. It’s always recommended to view the full video (about 20 minutes long) but, if you prefer, here’s a summary…
The Online Marketer’s Glossary
A collection of terms and jargon commonly used in Internet Marketing Prefer a quick summary? Click here to view our slides on SlideShare. Prefer video? Click here to watch our video recap on Youtube. Between all the acronyms and abbreviations, listening to online marketing professionals almost feels like I’m eavesdropping on teenage conversations. And don’t even get…
Big Strategies For Small Budgets
Affordable Online Marketing for Your Business Prefer a quick summary? Click here to view our slides on SlideShare. Prefer video? Click here to watch our video recap on Youtube. Marketing used to be simple. A great product, a simple press release for the dailies, a catchy jingle for radio or TV, and a well designed…