Digital Marketing This Week:
June 21, 2014

What’s working, what’s not and what’s next?  In this episode of Digital Marketing This Week, we focus on how to improve your opt-in forms, why automation is important, what’s the latest in Facebook, and how you can optimize your videos.

Watch the full video for the entire discussion or check out the show notes below for a recap and links:


How Adding More Fields To A Form Can Improve Conversions

Marketing Experiments uncovers a fascinating opt-in conversion technique where adding fields can actually improve conversions.  The trick, it seems, is in HOW it's done.


How (And What) You Should Be Automating

As an entrepreneur, the only way to really grow a successful business is to scale it.  Automation is the key to this process and in this portion of the episode we cover what we actually use to automate our own processes.


Facebook Finally Rolls Out Their New Look For Facebook Ads

Facebook is changing the look and feel of their ads—it’s bigger, and image driven—which is great; it makes it more noticeable and eye-catching. But because they’re bigger, there’s also going to be less of them. What does this mean for marketers?


Six Steps To Optimize YouTube Videos

Problogger simplifies the process of optimize YouTube videos by breaking them down into 6 simple steps. We found two that were missing in our own strategy!

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– Mercer

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About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!