Digital Marketing This Week:
June 14, 2014

This week we tackled Google's new business pages, how Facebook continues to customize ads, what’s really going on in the new Panda 4.0 search engine update and more!

Watch the full video for the entire discussion or check out the show notes below for a recap and links:

Google Introduces “Google MyBusiness”

Google creates a one-stop shop where it combines all the different features of Google and allowing you to control it in one spot. It’s very easy to set up so go ahead and get right on with it (if you haven’t already). Also, be sure to check if your relevant information is accurate.

Facebook Continues To Ride The Train Of Customization

It’s all about customizing the ad experience as Facebook focuses on new features (letting you choose what you can and can’t see from different brands), which inevitably prompts marketers to review their approach for social network ads. Chances are, Facebook will be tracking how many times your ads get blocked by users and it will build as your reputation score. This means your ads have to be better—make it content oriented, allow it to become part of the conversation instead of letting it stand out like sore thumb, make it something people want to interact with.

Canada Unveils The Toughest Anti-spam Laws Ever

The announcement of Canadian compliance issues means you have to keep all your bases covered. Be sure to do a double opt-in so that you can have the record of where they confirmed in.

Panda 4.0 – What You Need To Know About The most Recent Revision The Current Google Algorithm

Google puts the spotlight on the quality of content. The latest link farm tactics, the content scrapers—that’s not what it’s about now. Focus on good quality, niche content. Don’t be a site that is all things to all people. If you want to improve your SEO, you have to know what you are talking about—the more targeted you are, the better your SEO is going to be.

Seth Godin Creates Problems

It’s not so much creating a problem as it is making your audience aware of a problem that weren’t aware they had. Ask implication questions—make your audience realize the implications of a potential problem: What is effect does it have on…? Will that ever lead to…? Will that cause…?

Now that’s where your product comes in. Because, by this time, your audience is aware of a problem that they didn’t even know they had, and now you’re the first one there with a solution.

Split Testing Case Study From VWO

VWO discusses a very simple split-test case study that explores the use of a “privacy” link. The bottom line is, while it’s important to have a privacy seal, it has to be done properly. It has to be seamless and it can’t look like an afterthought.

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– Mercer

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About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!