Tried And Tested: A GoDaddy In-Depth Review
When I was just starting out, I signed up for GoDaddy. You’ve probably already heard of it, they advertise A LOT. And when you’re new in the industry and you don’t know any better, you think—oh, that sounds popular, let’s go with that. Don’t. GoDaddy is a jack-of-all-trades, sure. It offers domain name registration and…
Use SPIN Selling To Write Effective Copy
What does it take to write copy that works? In this day and age—where technology and creativity are inextricably linked—it’s getting harder and harder to respond to the requirements of search engines, capture the interest of your readers, and still be able to sell. (We are marketers after all!) What you need is a tried…
Tried And Tested: An OptimizePress 2.0 In-Depth Review
If you asked me in 2013 to give an in-depth review of what I thought of OptimizePress 2.0, I would’ve said— don’t get it. It’s clunky, buggy, and difficult to use. (Actually, that’s exactly what I did say when it first came out.) And yet here I am, a year after it has been released,…
Digital Marketing This Week:
September 6, 2014
We’re opening Digital Marketing This Week for the month of September with a great discussion on copywriting—specifically on how you can write great sales copy. We’ve managed to simplify the process of copywriting into a 7-step checklist that we believe every good copywriter follows. And if you listen to the entire webinar, watch out for…
Understanding SEO, Black Hat Techniques, And The Ethics Of Digital Marketing
Here’s an interesting question that was sent to us this week— What is black hat SEO, and is it something that I should worry about? If you’re new to the term “black hat SEO”, here’s how Wikipedia defines it: “Black hat SEO attempts to improve rankings in ways that are disapproved of by the search…
Native Advertising: The Good, The Bad And Examples
Have your heard of the phrase, native advertising? Like most things in this industry, it’s not really new. It’s a long-standing advertising concept that, prior to the digital age, was most known as an advertorial. You can read more all about the basics of native advertising here—Sharethrough, a software company that specializes in native ad…