A Marketer’s Guide To List Building – Digital Marketing This Week – Episode 44

What’s new in Digital Marketing This Week? It’s all about list building.

We’re going to be talking about tips on how to build a list, tools and plugins that you can use and a sneaky little trick that I think you should use to help you with list building.

Digital Marketing This Week - Marketers guide to list buildi

Be sure to watch the full episode to get a more in-depth discussion on the topic, but if you want a quick summary, you can check out the show notes below.

This Week's Episode:

Let’s start with a step by step guide on how to build your list.

Step 1: Offer

You’ve got to consider your offer. This can include very simple things such as:

  • Blog update
  • PDFs
  • Mp3 audios

The goal is to offer something of value so you can get their emails and start building a list.

Step 2: The Form

You have to have the mechanics. So how do you do that?

  • Use Aweber or Mailchimp if you’re just starting out.
  • For more advanced features, try Infusionsoft or Ontraport

Step 3: The Ask

Next, you have to ask, and you can do this using a popup.

Be careful with making sure that your popups don’t appear intrusive to your readers. A lot of how users respond to it is based on how relevant the popup is. If it offers value, yes, they will give you what you ask from them.

Another thing you can do is to use the sidebars and post a specific offer.

Finally, use paid media–that’s how you can get results fast.

Now, for the tools that you can use when trying to build your list.


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This is a really great tool that does a great job with helping you introduce your blog specific offers via popups.

List Eruption

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List Eruption is a cool little plugin that really helps you build your list.

The Bottomline Is…

If you want to build your list, provide real value and tell people about it!

For the full discussion of this episode, be sure to listen to the entire webinar. And if you have questions, be sure to leave me a comment below.

– Mercer

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About The Author


Chris Mercer, who typically goes by "Mercer", has a sales and marketing background that stretches over 20 years. He began his online marketing career in 2009 and has become a sought after analytics & conversions expert, helping other top-marketers to improve their own offers and sales funnels. Now decades of real-world experience are brought to you post-by-post as he delivers Seriously Simple Marketing tips that you can use to build your own business!