Author Archives: Mercer

What Heat Maps Do For Your Website

When heat maps say that they’re tracking the visitors’ behavior in relation to your website, they’re not doing it by eye tracking. Instead, they track the movement of your visitors mouse on a particular page to give you an idea of where people are spending time on your page. It doesn’t necessarily give you a 100%…

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Google Analytics Time On Page

Understanding Google Analytics Part 2: Understanding Time On Page

Time On Page—seems pretty straightforward isn’t it? Like the name implies, it refers to how much time a particular user spends on a particular URL on your site. So let’s say I find myself on your website. Google Analytics tracks the time I spend from the moment I go to your landing page, to the…

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Digital Marketing This Week:
Episode 15 – September 20, 2014

What’s new for Digital Marketing This Week? In Episode 15, it’s all about WordPress 4.0 and showing you all the in’s & out’s of the latest WordPress update. Be sure to check out the entire webinar for a full, step-by-step tour. If you’re up for a quick read, review our show notes below. Step 1: Check…

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Tried And Tested: A HostGator In-Depth Review

HostGator’s reputation has taken a hit over the past year or so as they were plagued by outages and downtime.  But, from what I can tell, most of this has been addressed and was happening during a period of transition as they moved their servers from one location to a much larger location in Houstin,…

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Understanding Google Analytics Part 1: How To Understand Bounce Rates

Google Analytics is a broad subject. So I’ve decided to divide it all up according to its different (and most important) elements.  This brings us to the first in this series—bounce rates. What Does “Bounce Rate” Mean? According to Google—“Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your…

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Digital Marketing This Week:
Episode 14 – List Building

What’s happening in Digital Marketing This Week? It’s all about LIST BUILDING and 5 surprisingly easy ways to build your list. Specifically, how do we build a list from the traffic that we already have? Be sure to listen to the entire webinar to also get the ONE thing all good list builders have in common…

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