Author Archives: Mercer

Top ThemeForest Themes For 2014

As marketers, we love OptimizePress.  But sometimes, you need a theme that isn’t geared to marketers.  That’s when we turn to a good WordPress theme marketplace, like ThemeForest.  There’s no better place when it comes to selection and value. Here are some of our favorite themes so far in 2014… Enfold In terms of streamlined simplicity, nothing beats…

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Digital Marketing This Week:
Episode 16 – Outsourcing

What’s new for Digital Marketing This Week?  Episode 16 is all about outsourcing! Of course, you’ll want to watch the complete episode (above) for the complete details, but here’s the summary: Step #1—Ask: “Do I really need outsourcing?”   You may have heard that you do, and if you haven’t, eventually you will hear that…

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Managing Failure in Digital Campaigns

Managing Failure In Your Digital Marketing Campaigns

In the interest of sharing what works in digital marketing, we’re all too eager to discuss the tricks, hacks, tools, and techniques that work. What you don’t see is how much failure you’ll face along the way. From the time you launch a campaign or a marketing plan, to the actual moment you begin reaping…

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Tried And Tested: A In-Depth Review

You have to hand it to self-taught geeks—when they recognize a need, they’re right there ready to do something about it. That’s exactly what Lynda Weidman did; and her brainchild, is a testament to the kind of ingenuity that prompted the growth of an online empire. Her site is now recognized as the go-to…

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Tried And Tested: A CrazyEgg In-Depth Review

In this review, I’ll cover a heatmapping tool called Crazy Egg. Along with Google Analytics and split-testing tools like Visual Website Optimizer, Crazy Egg should be a part of every marketer’s toolbox. Here’s why… Marketing isn’t about putting up a page and crossing your fingers…hoping that it will work. True marketers put up a page…

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Tried And Tested: An In-depth Asana Review

As a marketer, you’re likely to need to organize yourself and your team. In this review, we’ll go over one tool you can use. It’s called Asana and it’s one of the most popular project managers available on the market today. Not surprising, given that its focus on simplicity was a combined effort of creators…

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