This week we covered the new Enhanced Ecommerce reports (soon to come to a Google Analytics near you!), Facebook's “explanation” of how Organic content can work, a three step copywriting formula for social media and more.
- Google Analytics Gets An Ecommerce Upgrade
Ecommerce reporting will now be able to track steps through the your sales funnel… including actually showing cart abandonment.
- Hangout Buttons Go Live
Not using Google Hangouts yet? It's time to start thinking about it. Especially now that you can install a Hangout button on your site! There are many ways that you can use this little feature—if you’re a coach, you can provide the link as an added service for your online business, or use it as customer support to instantly connect your clients to a live rep.
- Facebook “Pages” Offer New Customization Features
This comes as really great news for marketers who are using Facebook’s business pages. Facebook now offers site owners the chance to adjust the order of links, sections, and tabs featured on their pages.
- Facebook Says Organic reach still works (sort of)
Maybe you've been hit by the recent change Facebook made to how they share Organic content (posts, shares, etc.). It's been pretty controversial and Facebook recently posted this Q&A to help marketers figure out what to do next.
- A New Way To Use Video On Facebook
There's a new call to action possibility that Facebook is making available to a limited few. Imagine the goldmine of possibilities that having a “Learn More” button at the end of your video could provide! If you happen to have a Facebook rep, they can even help you setup a retargeting list of people who have viewed your video. Our guess is that will end up rolling out to the rest of us soon enough.
- How To Write Copy Using Three Words
We found this gem on Copyblogger.com. It's great way to keep your copy focused and on point… not to mention it REALLY helps kick your social media shares into high gear. (After all, if they contain more engaging copy, they'll get more clicks, shares and likes!)
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– Mercer
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