Author Archives: Mercer
The Right Autoresponder For Every Budget
Having the right autoresponder is a staple of online marketing. If you aren’t collecting emails and communicating with your market, you’re throwing out the change to build relationships with your customers & prospects. Fortunately, there’s an autoresponder for every budget. Let’s start first assuming you have a budget of zero and work our way up…
5 Tips To Create A Call To Action That Works
Getting your visitor to click. That’s what a call-to-action is all about, right? Creating an effective call-to-action (CTA) is never as simple as you think they may be. So I figured I’d pass along a some tips..l Here are 5 steps you can create your perfect Call-To-Action. 1. Start With Action It’s best to start…
Digital Marketing This Week: Episode 24 – How To Optimize A Sales Funnel
What’s new for Digital Marketing This Week? It’s all about how to optimize a funnel– While this doesn’t have to be specific to a sales funnel, we are going to talk about this week’s focus topic within the context of a sales just to give you guys a clearer picture of the different steps…
10 Easy Ways To Repurpose Content
Fact: Marketers, particularly solopreneurs, are very busy. When you’re in charge of handling everything, it’s hard to find the time to create fresh content. But it shouldn’t be. All you need to do is repurpose existing materials—your blog posts, for instance. Here are our tried and tested ways on how you can repurpose your blog posts…
Are You Making These 3 Common Copywriting Mistakes?
Copywriting, whether it’s for emails, blog posts or sales pages, is one of the most important skills you can master as a marketer. To help you, here are 3 common copywriting mistakes you’ll want to avoid making. Mistake #1. Writing Just For Lengths Sake Why write a thousand words when you can explain it all in…
Digital Marketing This Week: Episode 23 – Traffic Techniques On A Budget
In this episode of Digital Marketing This Week—driving traffic to your site when you’re on a budget. There are so many ways to drive traffic to your site that sometimes, you can’t help but get overwhelmed. The idea here is to keep things simple; so just a reminder that you should pick one idea while listening…