Episode #51: Digital Marketing This Week

This week in “Digital Marketing This Week” — Should you be worried about the rising popularity of mobile ad blockers? Should you use Pinterest’s “buyable pins?” Have you heard of Google’s new product, Customer Match? When was the last time you checked if your website was secure? Read our quick summary below of check out…

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4 Ways to Use Social Proof to Increase Conversion Rates

Wikipedia defines social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” Essentially, it’s a persuasion tactic that helps increase conversion rates by influencing and easing your audience into clicking that ‘subscribe’ button or making that purchase. Translated into the real…

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Episode #50: Digital Marketing This Week

This week in “Digital Marketing This Week”, we get a look into what marketing experts think of Facebook’s new “empathy” button, explore the relation between neuroscience and social sharing, how eye movement affects your conversions, what programmatic means and how it relates to micro-moments… Read all about it below or catch the full episode here……

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Episode #49: Digital Marketing This Week

Here’s the latest in “Digital Marketing This Week”…Apple gets trolled by Samsung, real-time messaging gives insight into team and customer behavior, a new social media platform is taking the world (and potentially your customers) by storm and a lot more… Read all about it below or watch the video here. Samsung vs. Apple trolling sparks…

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Episode #48: Digital Marketing This Week

This week on “Digital Marketing This Week”, we delve into: The latest changes Facebook advertising has rolled out, The right techniques in search engine marketing, and Google Analytics Reporting Basics Catch the full episode here or read a quick summary below…   First up… Facebook ads… Facebook is trying out new ad formats that they hope to be…

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What Is Google Tag Manager? Why Do I Need It?

Years ago, I came across the new tool called Google Tag Manager (GTM).  At the time, I had no idea what it was for or even why it mattered. In fact, it took me a while to actually figure out how it worked…but I can tell you now that it was well worth learning! So let’s…

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